#MAGGILOVERS - THE REVIVAL OF MAGGI

After the ban of Maggi, which is a product of the NESTLE, the sales of the company’s other products were also being affected. The new chief of Nestle- Suresh Narayana said that it is the top priority to bring the instant noodles brand back into the market.

Digital media is the most preferred form of communication in today’s world.

After what happened to Maggi , the most important step for the brand to take for its revival is to target its key audience again- the children and all bachelors and revive their love and taste buds for Maggi.

The best way to do this was to involve these youth in a creative way.

Thus, what Maggi already has come up with is the most creative and engaging way to revive the noodle and target the emotions of the Maggi lovers.

The video broadcasted short movies of the youth expressing their love for Maggi. The #wemissyoumaggi become a hype amongst the Indians. Social media tools like instagram, facebook and other forums , which are one of the best forms of digital media proved to be a big gateway for Maggi to each its lovers followed by innumerous comments and feedbacks.

I feel that this form of digital advertising could be supplemented by connection to bloggers as they today address and connect to a huge part of the population.

Not only fashion bloggers would also express their love for Maggi but encourage their followers to do the same. Thus all these ad campaigns, videos broadcasted on digital platforms by young adults have been a huge success for Maggi as it provoked a response from the people, “WE MISS MAGGI, DO YOU?”

The second most productive way to revive Maggi is to involve a celebrity into the entire campaign.

A famous celebrity, most preferably the ones who love Maggi could be featured on the television ad and again express his/her desire to bring back the noodle.

This could connect the audience to Maggi in two ways-

1.     Whenever a lifestyle product or anything for instance gets connected to a popular and respectful celebrity it becomes a source of inspiration for the people and they  try to match their interests with the celebs. This is exactly what would happen when the taste and love of a celeb for Maggi is  expressed. Therefore, the people would also like to express the same.

Here, the non-Maggi lovers could also show interest.

2.     The appearance of a celeb somehow diminishes the ‘negative effect’ to some extent that Maggi has been carrying along with it since a few months due to its ban.

3.     Now, the celeb association factor would overpower the fact for some extend that Maggi is a dangerous and illegal product.

 And of course, the celeb advertisement would end with celeb reaching out the message #wemissmaggi and cant wait for the noodles to come back or other impactful tagline at the end.

This form of mass communication through television would definitely have a lasting and emotional impact on the audience.

I feel it’s also important to revive the Maggi tagline in a new and fresh way.

Maggi carries a strong tagline today , which has evolved over the years- from 'taste bhi, health bhi' to more focussed on its cooking time of 2 miniutes, and 'Mummy,I'm hungry'

 

With a revival strategy, the brand should focus on its tagline and make it more focused  like  - friendly /great way to socialize/ brings you close to your friends/loved ones.

Thus in case of Maggi, the promotional mediums of broadcast media and interactive media have and will play an important role in the future as they help to target a mass audience which was very important incase of Maggi as the lovers of Maggi (majorly bachelors) all across India need to be reached.

With the advertisements being covered on television, it has been able to give the advantage of high attention (as the youth is mostly involved in television), high reach, appealing to senses.